© Alma Hoffmann, 2018

Hello reader!

Happy summer and greetings from the Smoky Mountains!

Do you know why they call them the smoky mountains? Because they always look like they are smoking! Look at this pic.
The Smoky Mountains
© Alma Hoffmann, 2018
I love summers. But not the impossible heat that comes with it in some towns, states, and countries. There is an oxymoron for you. Perhaps it is because when I was growing up, I lived across from the ocean and waking up to the waves crashing was delightful. Going to sleep to the gentle sound of the waves at night was very calming. I used to get up to the roof with my boombox and just contemplate the horizon line while listening to music. Maybe that is why I love summers or maybe it is because it is a much needed time to recoup and reorganize my thoughts.

And I have been doing a lot of reorganizing lately. I have been thinking a lot about the next year and the big projects that are in preparation. One of such projects is my book, due on January 1st, 2019. Happy to report that at the time of typing this newsletter, I have written 41,952 words. I know what you are thinking but nope, I will not let you burst my bubble! Those words are fine right now. Grinning! 😁

Yes, I know when editing time comes, my word count will likely go down but we are not there yet, so… let's move on!

http://prepshipglobal.com/services/ Happy Father's Day to those of you who are Dads and are reading this. And I think I failed to congratulate the Moms last time. My apologies and buy cheap neurontin online Happy Belated Mother's Day !

If you are not in my list of my annual giveaways for Mother's Day, Father's Day, and Christmas, well, it is about time you enlisted! Send me an email with your physical address and will include you. Why? Because my cards are just awesome and you don't know, your family may be featured in it one day! This year I featured Cuquín the mother of my best friend and sister, Angie. She is a firecracker and she will definitely rock your existence. But, when you pass the 80+ year mark, well, you know that you can get away with anything! See both Mother's Day and Father's Day card below.
© Alma Hoffmann, 2018.
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© Alma Hoffmann, 2018.


One of my lettering/watercolor pieces was accepted in the Bay Area Art Educators Art Works Show at the Mobile Museum of Art. The piece is titled Loyalty and below is a detail of it. The opening reception is on Thursday, July 26th at 6 pm. If you are in town, I would love to see you there! I am really excited about this show because this is one of my favorite pieces!
Loyalty by Alma Hoffmann 2018
© Alma Hoffmann, 2018


Not sure if you know, but, there has always been a debate between designers and non designers about the single space versus double space after a period. Non designers contend that the double space after a period, which is a left over from the monospace font on the typewriter, is still needed because it helps with reading the text. It is a clear mark of of beginning and end of a sentence.

On the other hand, designers, me included, claim that a double space after a period is no longer needed because fonts are now like a software; programmed for each letter's unique proportions. What that means is that the spaces between letters have already been programmed based on each letter's unique proportions. Thus, when typing a full two sentences, the single space suffices. Except that… I will tell you a secret, nerdy designers like me, are always looking at those spaces. Especially the default spacing between the number 1 and the zero, which can fit a train or a megabits to be honest. I teach my students to alter that manually for uniform spacing. That's right, optical illusions.

I came across a lively discussion on Twitter started by a lawyer who teaches law whose handler is lawprofblawg. He writes for the blog Above The Law. On May 22nd, he wrote a blog post title The Two-Spacer Manifesto for Legal Writing about the double/single space controversy. And wow! Did it stir controversy! On the post, he makes three assertions:
  1. A survey documenting judges' preferences stated double space after a period is preferred because it allows them to better read their briefs and documents.
  2. A study published in the journal Attention, Perception, and Psychophysics done by Rebecca Johnson, Becky Bui and Lindsay Schmitt, researchers at Skidmore College “found that text with two spaces after the period in sentences allows people to process the information they are reading faster.” Read about it here.
  3. The use of single space after a period is after all not new or due to the fonts programmed and designed for the computer. Rather, it is something called French spacing and it was practiced even while we only had the typewriter.
So, where does that leave me, the designer who zealously teaches single spacing to her students? In the same place it left me before: research your audience. If you are designing for judges, well better stick to the results of that survey or face the consequences. 😉😁 It seems that every typographic rule has a breaking point or moment. I will continue to teach the rules in order to break them with purpose and reason. In the meantime, I will still cringe when I am faced with double spaced sentences. 😉

And on some other news

I will be closing my Etsy store by the end of July, if not before. They raised the fees which would affect shipping costs. But you can still find my work and calendars here: RedBubble, Threadless, and Zazzle and oversize art work on Saatchi.

Lastly, if you are not interested in receiving my newsletters anymore, no hard feelings but please unsubscribe. Don't get mad at me. Just click that link below ⤵️ that says Unsubscribe and you are done! If you want to continue, no need to do anything.

Until next time my friends!

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