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All images © Alma Hoffman, 2016

Hello reader!


How are you doing my friends?

It's August, which means a lot of hot, slow, and sweaty days ahead. I don't know why classes start in August, really. It is hot and students are slow to get going. But, here we are. By the way, this newsletter is coming to you through dictation. The University ordered a dictation program and a headset for me and I feel like I am controlling all of the air travel. It is a lot of fun. But, like everything else, you have to practice with it so it works for you. There have been several headaches in the process but we're getting to know each other really well.

I intended to send you this newsletter about two weeks ago. But I had problems with the service. Apparently if I title my newsletter "hello," the server thinks it is spam. Now you know something new. In case you want to send a mass email or a newsletter, do not use “hello” on the title.

The picture above is from the members' show at Mobile Arts Council in Mobile. The show opened this last Friday during Art Walk. I was very happy with the way they chose to display my pieces. They picked the best wall on the first gallery. I saw my former students (Alan and Paige) at the Art Walk and we had a lot of fun together. We even painted together in a gallery that was open and inviting people to come in and paint. I forgot to take a picture of Alan's painting.
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From left to right, © Marisol Hoffmann, Alma Hoffmann, and Paige Garland, 2018
On this newsletter, I wanted to share with you some books I've read during the last few weeks. And a new book I came across with, that I think you're going to like.
  • The Heart to Start by David Kadavy. This book is short and sweet. It talks about finding that motivation to not only start your love project but to also find the discipline to finish it. It feels like a conversation. You can almost hear David's words aloud talking to you and giving you advice. Seth Godin picked up this book recently and had high remarks for it. The reason I bought it? It turns out that David used to be my student at Iowa State University. I am ashamed to say I did not remember him because I remember almost all of my students. So I emailed him with a question about getting the book, and he replies greeting me with “it's been a long time since Iowa State!” I could not believe it! I emailed him back with lots of questions. Since then we've been in touch and I have to say I'm very proud of him. It is not an expensive book but your time will be well invested.
  • Dare to Sketch by Felix Scheinberger. Another book that is easy to read but full of advice and tips. It intends to sound like a conversation between an experienced professor and a student. I enjoyed it tremendously. I know you're going to say that you don't draw, but this is not about that. Drawing is a part of it, but it is not everything. It is about having the courage to record in your own personal way, your experiences, your life, and your memories. It is not about the skill, it is about the courage to do it.
  • How to Write a Book: An 11-Step Process to Build Habits, Stop Procrastinating, Fuel Self-Motivation, Quiet Your Inner Critic, Bust Through Writer's Block, & Let Your Creative Juices Flow by David Kadavy. As I told you before, David writes very well. If you're ever interested in writing a book, I can't think of someone to recommend other than David. You have to read about his life to understand why I highly recommend it.
  • Marcel's Letters: A Font and the Search for One Man's Fate by Carolyn Porter. Carolyn is a designer from Minnesota. That alone makes her to the top of my list because my husband is from Minnesota. This book is a gem. It is about looking through old letters, falling in love with the handwriting on those letters, making the typeface based on it, and her journey into the life of the person who wrote the letters. And some people say that graphic designers don't do anything else but business cards posters and brochures. This book is close to my heart because it appeals to my interests as a very curious designer. I got my copy today and I can't wait to start reading it. The book has won several awards. I will let you know my experience reading this book.
I know what you're thinking. What about my book, my tenure application, or my normal work? My book still in process but as I had to take a break to prepare my dossier, I have included some reading into that break. I felt like I needed to feed my mind so when I pick it up again, I have some fresh knowledge to work from. I have learned a few things reading these books that I will include in my book. Staying in North Carolina for the summer really helped me because when I came back, I had a good foundation for my book.

See, I am that person that even reads cereal boxes. Or the phone book. Or anything that touches my hands that looks interesting. What can you read today if you take 10- 20 minutes? What can you learn?

Noteworthy

I need your help in picking the theme for my new show in July, 2019. I have some ideas but nothing is concrete yet. Shoot out thoughts to me!

I'm planning to write an article about invisible disabilities, productivity, the culture of overwork, and designers. I know, right? Because I have so much time. :-) But I feel this is important to discuss. I will keep you posted.

As usual, until the next one. If you don't want to receive these newsletters, hit the unsubscribe link at the bottom and you're done. No hard feelings. ⤵️

If you want to buy my artwork visit RedBubble, Threadless, and Zazzle. On Etsy, I will only sell digital files such as practice sheets and things like that.
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